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Use Case: Financial Services Marketing & Technology

Client Background:​

  • A global financial services firm, with operations across 3 continents.

Challenges:

The business needed to undergo a significant transformation, including the architecture and implementation of a new marketing technology platform, the migration and operation of their organizational data centres to the cloud, the migration and integration of multiple tools and technologies into a new platform, as well as the outsourced management of new cloud operations in Microsoft Azure and AWS.

Key Highlights

  • Total cost savings of over $100 million in incremental cost reductions.

  • Migration of infrastructure globally to Azure and consolidation of online tools.

  • Improved availability, performance and security of technology tools.

  • The redesign of online eCommerce infrastructure and systems.

SOLUTION:

Dygital9 formed a technology partnership and supported the planning and implementation of the core technology platform for marketing, eCommerce, and infrastructure. The following core services were provided:

  • Deployment of DevOps managed services, analytics, and marketing technology expertise to support operations across 4 continents.

  • Full and complete on-the-ground support in multiple countries for technology migration and implementation, including intelligence applications.

  • The provision of labour enables the outsourcing of analytics, marketing, and intelligent systems operations. This included the development of an intelligent platform used for optimizing marketing and eCommerce leads and conversions.

Results:

The benefits the client gained by leveraging Dygital9 can be measured in numerous ways. Along with the generation of new leads, cost savings and improvements in the quality of service, outsourcing a portion of the organization’s projects allowed the client to take advantage of resources that would be cost-prohibitive to replicate themselves. The results include:

  • The planning and implementation of a new marketing technology platform responsible for supporting the generation of over $1 billion in total revenue.

  • The migration of infrastructure globally to Azure, along with consolidation and operation of current online tools.

  • Reduction and renegotiation of key costs for the business, along with the roll out of daily operational reporting for the global business.

  • Total cost savings of over $100 million in incremental cost reductions.

  • Improved availability, performance and security of technology tools.

  • The redesign of online eCommerce infrastructure and systems.

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